Tire Recycling Foundation appoints Anne Forristall Luke as board president to drive circularity goals

On November 14, the Tire Recycling Foundation (TRF) appointed its board of directors and board president for a one-year term, Anne Forristall Luke, president and CEO of U.S. Tire Manufacturers Association (USTMA).

The Tire Recycling Foundation, established by USTMA and the Tire Industry Association (TIA), is committed to securing funding and allocating grants for research, education, intervention, and demonstration projects targeting critical gaps within the tire recycling value chain across the United States. The incoming board consists of 15 global industry leaders with deep knowledge and diverse expertise in the manufacturing, recycling, and transportation industries. 

Forristall has served as president and CEO of USTMA since January 1, 2016. She has over 35 years of executive leadership, public affairs and government relations experience in both the public and private sectors. Under her leadership, USTMA's End-of-Life Tires Program has thrived with an enhanced focus on growing the tire recycling and reclamation markets and advancing the industry's sustainability vision. 

"It is an honour to serve in this role alongside our newly appointed board of directors who bring a wealth of experience and leadership in the tire recycling and manufacturing sectors, uniquely positioning the foundation to achieve critical milestones in the tire recycling and reclamation markets," says Forristall. "Although we have made significant progress, with almost 80 percent of end-of-life tires currently consumed by end-use markets, we are committed to achieving 100 percent circularity. The board's collective expertise and leadership experience will play a vital role in developing industry-wide solutions to expand the market for tire recycling and enhance sustainable end-of-life tire management." 

With the goal of achieving 100 percent circularity for end-of-life tires, the Tire Recycling Foundation will build partnerships to drive significant progress in advancing tire recycling technologies. A primary focus for the Board is to accelerate the adoption of innovative and emerging end-of-life tire market technologies like rubber-modified asphalt (RMA), which provides enhanced performance, economic efficiency, and environmental sustainability.