The Tire Recycling Foundation’s inaugural board of directors aims to raise funds for innovation initiatives
The upcoming board consists of 15 board members to further drive tire circularity and sustainability efforts within the U.S. tire recycling supply chain
The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has announced its board of directors and board president, Anne Forristall Luke, who is currently president and CEO of USTMA. The inaugural board consists of 15 global industry leaders with deep knowledge and expertise in the manufacturing, recycling and transportation industries.
This diverse group will unite their expertise to help steer the TRF's mission to drive innovation in tire reuse markets, secure funding for critical projects, allocate grants for research, education, intervention and demonstration projects, and enhance the sustainability of the tire recycling supply chain.
"Our newly appointed Board of Directors brings a wealth of experience and leadership in the tire recycling and manufacturing sectors, uniquely positioning the Foundation to achieve critical milestones in the tire recycling and reclamation markets," said Anne Forristall Luke, incoming TRF Board President and president and CEO of USTMA. "Although we have made significant progress, with almost 80 percent of end-of-life tires currently consumed by end-use markets, we are committed to achieving 100 percent circularity. The Board's collective expertise and leadership experience will play a vital role in developing industry-wide solutions to expand the market for tire recycling and enhance sustainable end-of-life tire management."
A primary focus for the board is to accelerate the adoption of emerging end-of-life tire market technologies like rubber-modified asphalt (RMA), which provides enhanced performance, economic efficiency and environmental sustainability.
In 2025, the new board aims to raise $300,000 to support the TRF's initiatives, with a longer-term goal of securing $2-3 million in 2026. These funds will be used to accelerate research, education, and demonstration projects focused on innovative tire recycling solutions that benefit both industry and the environment.
The Tire Recycling Foundation is committed to building partnerships and fostering innovation across the tire recycling supply chain, working closely with key stakeholders to enhance sustainable end-of-life tire management practices.
The Tire Recycling Foundation Board includes:
- Dr. John Baldwin, chief product and technical strategist of Discount Tire
- Greg Bell, president of Tire Pros/American Tire Distributors
- Thomas Boehme, CEO and President of Genan, Inc.
- Olivier Brauen, VP circularity business transformation of Michelin
- Amy Lestition Burke, executive director and CEO of SWANA
- Art Dodge, CEO and president of ECORE International
- Anne Forristall Luke, president and CEO of USTMA
- Terry Galvin, vice president of Recycling Services Mining Tire Group, Kal Tire
- Dick Gust, and CEO of TIA
- Allie Kelly, executive director of The Ray
- Maureen Kline, vice president of public affairs and sustainability at Pirelli Tire LLC
- Nicolas Nicolaou, vice president of End-of-Life Tire Solutions and Sustainability, US Auto Force
- Darcy Robison, vice president and chief sustainability officer at Goodyear
- Andy Thompson, global director of sustainability policy of Bridgestone
- Thomas Womble, CEO of Liberty Tire Recycling
