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(VIDEO) Take a look inside the PureCycle facility that turns post-consumer waste into high-quality plastics

The Recycling is Real campaign created by PLASTICS is a new initiative to advocate for proper plastics recycling across the U.S.

PLASTICS’ Recycling is Real campaign showcases mechanical and advanced recycling facilities in the United States. The Plastics Industry Association

The Plastics Industry Association (PLASTICS) has released a series of new videos as part of the Recycling is Real advocacy initiative. The videos feature PureCycle's facility in Ironton, Ohio, where employees use advanced recycling technology to transform plastics. 

Since its launch in 2023, PLASTICS' Recycling is Real campaign has highlighted mechanical and advanced recycling facilities throughout the United States. Employees in each video, representing the recycling workforce throughout America are featured at locations including Atlanta, GA; Kingsport, TN; Madison, WI; North Vernon, IN; Baton Rouge, LA; Portland, PA; Eagle Rock, VA; Rialto, CA; Wytheville, VA; Piqua, OH; Reidsville, NC; Tampa, FL; Chino, CA; and Farmingdale, NY.  

"Plastic recycling is absolutely real, and advanced recycling technologies are expanding the possibilities for recycling even more types of plastic," said PLASTICS president and CEO Matt Seaholm. "Our Recycling is Real campaign shows a dedicated workforce that uses incredible innovations across the country to make plastic recycling happen daily. Our industry is committed to demonstrating to the public and policymakers alike that recycling is not only real — it's practical, effective, and essential to building a more circular economy."

"We're proud to be one of the companies leading the way on advanced recycling and it's important to shine a light on the people who are making it happen," said PureCycle CEO Dustin Olson. "Recycling is real. We live it every day at our flagship facility in Ironton, Ohio and our PureCycle team is dedicated to helping improve recycling rates and expanding the end-uses for recycled content."

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