SENNEBOGEN Academy celebrates 10th Anniversary
The company commemorated a decade of evolution of the Academy into more than just a training facility
SENNEBOGEN is a family-owned company producing material handlers for the recycling sector. For ten years, the company's training center in Straubing has been providing a comprehensive educational and qualification platform for employees, customers, and partners. In October 2024, the SENNEBOGEN Academy celebrated a decade of operation, and the evolution of the Academy into much more than just a training facility. As a place of knowledge and values, says the company, it shapes the company in the three pillars of professional development, technical training, and brand development.
A central aspect of brand development is the Erich Sennebogen Museum, based on the original plans and drawings of the company's founder. This museum brings the history and values of SENNEBOGEN to life for customers, employees, and interested visitors, acting as a unique brand ambassador for the SENNEBOGEN philosophy of "Quality and Durability Made in Germany." The exhibition allows visitors to immerse themselves deeply in the company's development and values, creating a personal connection to the brand.
The future through education and training
The "professional development" pillar has always focused on securing and developing skilled workers. A key area of emphasis is practical training programs for various target groups. This is complemented by seminars on personal development and leadership skills, covering topics such as rhetoric, self- and time management, and project management. A new, multi-stage, customized development program for junior leaders and high-potential employees was introduced in 2024. "This program is an example of how we foster talent and specifically prepare employees for leadership roles," says Eva Strähuber, responsible for personnel development at SENNEBOGEN.
The "technical training" pillar is the largest area of the Academy, offering a wide range of training programs for customers, users, dealers, and employees. The learning spans from driver certifications to expert training on specific product lines, and is continuously developed. Over the past ten years, around 15,000 participants have attended more than 2,000 training sessions.
The anniversary celebration in mid-October provided the perfect occasion to reflect on the successes of the past decade and celebrate the expansion of the training offerings, the growth of the trainer team, and the introduction of new digital learning formats, says the company. Two dealers were also honored during the festivities: Schlüter Baumaschinen GmbH from Erwitte for their outstanding training participation and SMT from the Netherlands as a certified training partner.
The company also revealed plans for "Academy 2.0," which will place greater emphasis on digital solutions such as e-learning and web-based training. "The requirements for qualification are changing," says Florian Attenhauser, training specialist at the Academy. "In the future, skilled workers and operators will need more training in digital services — we will focus intensively on these developments."
