Reju opens its first textile-to-textile hub in Germany

Reju, the textile-to-textile regeneration company, has opened its first operating unit, Regeneration Hub Zero, in Frankfurt, Germany. This marks the company's first major milestone since its incorporation twelve months ago in Paris, France. The Hub is expected to begin deliveries in 2025.

Owned by Technip Energies, an engineering and technology company, Reju uses technology developed by IBM research to create a new circular system and infrastructure for recovering, regenerating, and recirculating textile waste at scale, starting with polyester.

Rejuis is committed to delivering a product that is demonstrably cleaner and can be regenerated infinitely. As a result, the company guarantees full textile-to-textile traceability, ensuring that waste materials — otherwise destined for landfills, incineration, or dumping — are effectively regenerated. The result is Reju Polyester, an end product with a 50 percent lower carbon footprint than virgin polyester.

To enable this new structure, Reju is joining with upstream partners to recover, collect, and sort textiles, creating a circular textile system that does not yet exist.

"We're starting with the most urgent problem in textile waste - polyester," said Patrik Frisk, CEO of Reju. "The world produces 92 million tons of textile waste each year, yet less than 1 percent is recycled. It is a system that extracts finite resources, creating textile waste with no responsibility for end-of-life. Reju is going to change that by unlocking a new system through critical partnerships around the world. We will build infrastructure, scale technology, comply with regulations and, in the end, help the textile industry evolve and enable a change in behaviour. Our Regeneration Hub Zero in Frankfurt is a significant milestone, showcasing how this advanced technology addresses the global textile waste problem."

Frisk, an industry veteran and former CEO of Under Armour Inc., CEO of Aldo Group, and Executive of VF Corp., along with Alain Poincheval, COO of Reju and a 35-year executive of Technip Energies leads the company to expand at an unprecedented speed and scale.

"Technip Energies brings over 65 years of engineering experience.  We are present in 34 countries," said Poincheval. "It has proven its expertise in accelerating climate solutions, combining engineering and construction capabilities with technological know-how as it drives towards a less carbon-reliant economy of tomorrow."