Mack Trucks’ new Truck Builder platform allows users to design their dream truck

Customers have the capability to customize every aspect to create their ideal truck with Mack Trucks' new Truck Builder digital platform. The new digital tool is a complete upgrade from Mack's previous online customization technology, says the company, and is designed to significantly enhance the user's customization experience.

"Our new Truck Builder isn't just an upgrade — it's a complete reimagining of how customers interact with our products," says David Galbraith, Mack Trucks vice president of global brand and marketing. "We've created an immersive, user-friendly experience that brings the excitement of building a Mack truck to life in new and unprecedented ways." 

From colours to chassis, customers control virtually every aspect 

The Mack Truck Builder offers a very high level of customization, allowing users to personalize practically every aspect of their truck. The platform covers the Mack Pinnacle, Granite, Anthem, MD Series, and the LR, including MD Electric and LR Electric models. Customers can explore a full three-dimensional rendering of both the truck exterior and the cab interior, including various trim options. Exterior colours are now offered with an expanded palette. 

Users have comprehensive control over component selection across body, powertrain, axles, suspension, and chassis, ensuring each truck is tailored to each customer's specific needs. Multiple viewing angles, including studio view, 360-degree rotation, and detailed hotspots, provide a thorough visualization of the customized vehicle.

Choices include personalized financing solutions

In addition to a robust and detailed customization experience, Truck Builder integrates Mack's financing options and the Mack Connect fleet performance portal into the customization process. This integration provides customers with a comprehensive view of their potential Mack truck ownership experience. The platform showcases Mack's financing solutions, including loans, leases, and insurance options, tailored to meet the specific needs of both over-the-road and vocational applications.  

Mack Connect's real-time performance data 

The Truck Builder also introduces users to Mack Connect, a unified dashboard that offers real-time performance data, location tracking, analytics, and diagnostic insights. This fleet performance portal enables future Mack truck owners to track performance, optimize routes, and identify points of interest using location data. The platform also highlights Mack's comprehensive warranty protection and service contract options.  

"By incorporating these essential ownership aspects into Truck Builder, we're providing customers with a truly comprehensive view of what it means to own a Mack truck," Galbraith says. "This tool not only allows customers to design their ideal truck but also helps them envision how Mack supports their business long after the initial purchase." 

Mack dealers help bring the custom build to life

Once a build is complete, the platform connects customers with local Mack dealers who can refine the specifications and bring the custom truck to life. The builder saves configurations, allowing users to revisit and modify their designs at their convenience. This feature enhances the user experience by providing flexibility and encouraging exploration of different options. 

"Truck Builder is more than a configuration tool — it's a gateway to the Mack experience," Galbraith says. "It embodies our commitment to innovation and customer service, allowing potential buyers to explore and spec their ideal truck when convenient for them."