At the most recent ISRI2024 Convention & Exposition, SENNEBOGEN named its top three dealers for 2023. Each of the top dealers has finished in the top three in previous years, with the winner taking the top spot for a second year in a row. Tyler Equipment Company was named the second-best dealer while Tractor & Equipment Company was named the third-best dealer. Retaining SENNEBOGEN's top dealer position was Envimat.
Vinicius Casselli, director of Envimat, planned to make Envimat the top SENNEBOGEN dealer despite only starting operations in 2019.
"Although SENNEBOGEN material handlers are relatively easy to sell because of their engineering and overall product quality, their customers expect their machines to be able to operate 24 hours a day," said Casselli. To make that happen, he has a lineup of mobile factory-trained mechanics to do just that.
SENNEBOGEN's top dealers of 2023
Brooke Tyler IV, from Tyler Equipment Company with company offices in Massachusetts and Connecticut and SENNEBOGEN's 2022 Tree Care Dealer of the Year, stated that since SENNEBOGEN machines are purpose-built. He continues saying that he has technicians and service vehicles that have also been "purpose-built" with factory training and stocked with UPtime Kits and all the special tools they might need to service a SENNEBOGEN material handler.
Chad Stracener, from Tractor & Equipment Company of Alabama, the second runner-up and the 2023 Tree Care Dealer of the Year, also talked about their service trucks and factory-trained technicians that are out there every day. He recounted that TEC continues to invest in inventory and an inventory delivery system that ensures continuous uptime and machine availability.
Partnering with contractors
Envimat, as the company name says, addresses two main areas of interest: the environment and material handling.
Initially, Envimat was known in the forestry industry and made its mark there. However, based on that history, Casselli brought in steel, scrap, and recycling market specialists.
"We hired these individuals because they know the business of our customers and understand the challenges they face every day." Casselli continued, "Our sales teams are well versed with the SENNEBOGEN product line but our specialists bring something new to each situation. We know what the customers want and we see it as part of our job to be their equipment partner and help the customer be more profitable. They can do that when we have earned their trust and we work with them to choose the right machines with the right attachment for their operations and applications."
Casselli went on to say that some of his best salespeople are the contractors who purchase machines from him. When asking one of those contractors asked Casselli if he could bring in someone to see their SENNEBOGEN working in their yard, they always said: "Yes, of course. But you're not allowed to come. Stay home. We'll have a good conversation."
Casselli says they tell them all about the machines but most importantly, they tell them about our service fleet, parts inventory, and factory-trained mechanics. "We're very proud of our relationship with our customers. We are also very excited that we are bringing five customer technicians this Fall to the SENNEBOGEN Training Center for free factory training that will be done in Spanish."
One of the things that contractors like is the simplicity of the SENNEBOGEN material handlers. The off-the-shelf componentry as well as the fact that they are hydraulic over hydraulics vs the competitive machines that use proprietary parts and are electronic over hydraulics.
Casselli does go on to say that the success of Envimat is also due to the support they get from SENNEBOGEN America and its President, Constantino Lannes. He says the SENNEBOGEN team is there every month and works with new contractors to maximize their investment.
"Constantino is also here regularly, and we are working with him all the time. He is so knowledgeable. Our customers love to talk with him especially as he speaks their business language but is also fluent in Portuguese and Spanish," said Casselli.
