Amcor has invested $500,000 in Greyparrot as part of its Amcor Lift-Off program. With this investment, Greyparrot has gained access to Amcor's sustainability and packaging capabilities. Gaining access to Amcor's capabilities will help scale Greyparrot's AI-powered waste recognition system in support of a circular economy.
Greyparrot deploys AI computer vision systems in resource recovery facilities which monitor and sort through large waste flows at scale. The data, which is provided to waste managers, producers, and regulators, unlocks insights that enable improved sorting, recycling rates, and accountability throughout the waste value chain. Greyparrot says that the technology is already adopted by companies representing 70 percent of the European waste management market.
"We're excited by Greyparrot's technology to deliver valuable information on the life cycle of packaging and other waste and get a clearer understanding of the waste value chain and how we can improve," adds Amcor's Vice President of Corporate Venturing and Open Innovation, Frank Lehmann.
"Data is vital in the effort to close the loop on circularity, from improving resource recovery to informing packaging design and regulation," says Mikela Druckman, co-founder and CEO of Greyparrot. "By collaborating with Amcor, one of the most influential packaging producers, we are placing data at the centre of circular packaging decisions."
Amcor's investment highlights the increasing value of waste data in the packaging sector.
