The Association of Plastic Recyclers (APR) has released a video illustrating the association's commitment to helping companies manufacture products and packaging that are compatible with today's North American plastics recycling infrastructure – products that are Circular by Design.
APR envisions a world with a circular economy for plastic goods in which companies manufacture recyclable products and consumers buy products made from recycled materials. The Circular by Design campaign, which includes the new video, is designed to inform consumer brand companies and other plastics recycling stakeholders of APR's resources to empower manufacturers and help the circular economy.
"For years, a top priority for APR has been expanding demand for recycled content," said APR president and CEO Steve Alexander. "The good news is that today, demand for recycled content is at an all-time high. APR is working to remind companies that we can help them meet their sustainability goals and design their products with circularity in mind."
APR provides design guidelines and testing protocols to help companies determine whether their products can be successfully sorted and reprocessed in the current recycling infrastructure. The APR Design Guide for Plastics Recyclability helps packaging engineers measure each feature of a package design against industry-accepted criteria to ensure that it is designed for recyclability.
"In a truly circular economy, consumer product companies are their own material suppliers," Alexander continued. "Our hope is that this video spurs more product and packaging manufacturers to use the APR Design Guide and other resources to make today's products with tomorrow in mind.
