MODRoto appoints Dan Rodriguez to National Sales Manager

Recycling cart manufacturer MODRoto, has named Dan Rodriguez as U.S. national sales manager. A noted brand strategist and former Tingue sales representative, Rodriguez is responsible for driving the company's sales strategy including growing the brand in new and existing markets, providing leadership and direction for his team of North American field sales representatives and customer service staff, and offering support for the company's global network of distributors. Bringing 15 years of experience in sales, marketing and management to the plastics rotomolder, Rodriguez earned a reputation for putting the customer first and delivering bottom line results, according to MODRoto President and COO J.R. Ryan. “Dan has an insider's view of the changes affecting marketing communications today,” says Ryan, “but it's his proven commitment to serving our customers and helping the people around him succeed that makes me especially proud to welcome him to this position.”

Rodriguez represents the company's iconic Poly-Trux(R) brand recycling carts and laundry carts, and the Ship Shape line of material handling containers and accessories. When MODRoto introduced the 50P-16R recycling cart, now the industry standard, the company earned acclaim for pioneering the use of rotationally molded plastics in an industry that had relied on other materials. Today, the product lines are manufactured in four plants in the U.S. to minimize freight costs and shorten lead times.

Rodriguez is a graduate of Boston University with a B.S. degree in Communication.